Thursday, August 11, 2005

Mobile Ringtones

We've been looking for a way to allow our clients to add ringtones to their site. There are a bunch of cheap hacks, but the user experience isn't so hot. Just too many hoops to jump through for the average Joe.

After much web searching, we finally made contact with 3G Upload - these guys make it easy and affordable for us to add ringtones to our sites. Basically we provide them with MP3 files and they tweak them to fit a variety of phones, both MP3 and Polyphonic MIDI as well.

We then use their tools to build a download tool into our website design. Not bad, we hope to use them soon.

Monday, August 01, 2005

What the Google?

Okay, we're done with our Google 30 Day Challenge... And in 30 days we went from 34th on the list to 5th!

We're not exactly sure how it happened, but here's a list of what we did to increase our search engine position in such a short time:

1. Blogging - We created our blogs and used them to link to our own site. The tought was that the more pages pointing to our owm site (Seven2.net), the more interested Google might be in us. From what we hear, Google really wants to deliver the most relevant results to their users. If many people are linking to a site it must be good right? Riiight... ;)

2. MoBlog - Similar to blogging, we used our moblog (seven2.textamerica.com) to link back to our site.

3. META Tags - We added relevant meta descriptions and keywords to each of our pages. Yes, each page has it's own unique meta tags. Also the tags were generated so that they matched words that were already on the page in html.

4. Site Content - We didn't really change anything here, but we did notice that the pages Google found and listed higher were the pages that had multiple references to Seven2. For us that is our news page. We list all of our press releases in order on a single html page. There are 38 references to Seven2 on that page. It looks like loading it up definately helps too. I'd just keep it relevant.

We'll keep on tracking, there is more to come. I hope we can stay on the first page of Google.

Sunday, July 24, 2005

Poderator

Poderator is a new idea that I had recently. From what I can find there is not an easy and free way to publish Podcasts. It's not hard for the average Joe to record a low-quality MP3 file, but publishing it is a bit confusing.

To publish your Podcast you typically need a knowledge of RSS 2.o with enclosures. It's not that hard to do manually, but it's not very pretty, and it's a little overwhelming for the average Podcaster.

Soon it will be free and easy for anyone to publish their own Podcast using Poderator. More to come soon...

Saturday, July 23, 2005

Wednesday, July 20, 2005

Odeo Goes Live

I'm beta testing Odeo, a new app for managing your Podcast subscriptions. It looks like they have two tools right now:

1. Manage and sync your MP3 player and podcast via their application. I believe it was built off of the iPodder framework. However, I use iTunes which now has the podcast directory and subscriptions built in. (even though I really like iPodder better).

2. A way to consolidate and manage all of your subscriptions in one place. They then offer an XML file that I can subscribe to in iTunes that pulls in all of my podcasts. It's a little strange, but I'll play with it.

They will be offering podcast publishing tools soon. That is the reason I really wanted to join in. I hope they will create an easy tool set to publish your own podcasts. So far it's been hard to find that, but maybe I'm just looking in the wrong places.

Tuesday, July 19, 2005

WooHoo! More Crazy Google Placements

Okay, we're back moving in a positive direction. It's still pretty weird though. Right now we have:

#20 (page 2) - My Seven2 Moblog hosted with TextAmerica. Lot's of links to Seven2 throughout that for sure. However there is no mention of online marketing, just pictures of me in a Mexican wrestling mask I bought on eBay. Search for one here.

#29 (page 3) - Our Seven2 news page. I guess we use our own name a lot there. Good to know.

#30 (page 3) - My blog. Yeah this page right here. This is the first time I've even seen it listed in Google.

#40 (page 4) - The Seven2 Home page!! At the very bottom of page 4. I guess we need to mention our own name on that page over and over again. I'll go change that right now...

Tuesday, July 12, 2005

Googles is Crazies

Okay, we actually slipped a few notches in our Google ratings (Now 35th). I hoped that searching for "Seven2" on Google would get us listed higher. We're an online ad agency and most likely people wouldn't be searching for us anyway, so it's more of a vanity thing.

What's really weird is that my Moblog ended up higher on the rankings than our site. It's located on TextAmerica where it's just a subdomain hosted for free. The Seven2 Moblog ended up in the 21st position. Very odd as there is little or no content there. I think Google is picking up my auto-signature from my phone that ends up being the caption for each image I post. I'll have to keep an eye on it and maybe add a better description to the Moblog.

Monday, July 11, 2005

Rent My Chest

Okay, you can't rent mine. But I've rented Chris Pirillo's chest to help celebrate the Seven2's first anniversary. As soon as he posts the image you can we it here at Rentmychest.com

So far it's only $20 so it good fun. He'll also work with a female if that's the shot you need, but at $2k it's a little spendy for me.

It appears that even DeBeers has rented his chest. Not sure what they got out of it, but at least it shows they have a sense of humor. So far it looks like 85 people have taken the plunge. If nothing else Chris got to pocket about $1700.

I saw Chris speak at the DMA World in Seattle. It's put on by the Seattle DMA. They did a great job and most of the speakers had some good information, but by far Chris was the most animated. You may remember him from his TechTV days.

Wednesday, July 06, 2005

Our Google Challenge, Part II

We've recently added some Meta tags as a first test. It's only been a day or so, but we've jumped up to spot number 32 on Google. That's still the fourth page, but it's early, I hope to move up a couple more screens if possible.

Search for Seven2 on Google here. Fingers crossed.

Tuesday, July 05, 2005

Timpani - LivePerson

I'm demo'ing "Timpani" by LivePerson. It seems like it might be a good fit for one of our clients, CUE11. Honestly I'm not sure if the software will work from by blog spot but it's a decent place to try and see how things work.

If it does work I'm guessing you will see a pop up or other invitation to chat me up. If it doesn't I probably did something wrong or it's not supported in Blogger. I think the demo only works for a few days too.

 Live chat by LivePerson