Thursday, August 25, 2005

Second to the Last Word on Google

We actually hit the second position on a Google search for "Seven2" - not bad, within 2 months we went from page four to the number 2 spot. Oh yeah, we're experts now... ;)

Really it seems like the more links we had pointing to our site combined with the number of references to Seven2 on the page really effected our positioning. Honestly I also think our Meta tags helped some too, especially since the descriptions listed on Google is right out of those tags and not from any content on our page.

Monday, August 22, 2005

Poderator goes live!

We launched Poderator last week! The idea behind it was that it was just too hard for your average Joe to create their own XML files to publish their podcast. We wanted to make a free, simple and easy to use tool that would allow users to publish their podcasts. The end result is Poderator.

Users still need to have a place to store their MP3 files and the XML file that we help them create, but once they do all they have to FTP them to their web server and they'll be set.

Once they create an account we save their file on our server so it's easy to add new podcasts on a regular basis. All the user has to do is log back in and add an MP3 file.

Now we just need to see if anyone wants to use it.

Monday, August 15, 2005

Needs More Cowbell

Is this real? It looks like Christopher Walken might be running for president. I'm not sure what his politics are, but you gotta love the guy:


So I'm pretty rookie at this trackback thing. Just playing around, here is a link back to my spaces on MSN (which is fairly retarded). Read my Seven2 M Space blog info here.

Thursday, August 11, 2005

Mobile Ringtones

We've been looking for a way to allow our clients to add ringtones to their site. There are a bunch of cheap hacks, but the user experience isn't so hot. Just too many hoops to jump through for the average Joe.

After much web searching, we finally made contact with 3G Upload - these guys make it easy and affordable for us to add ringtones to our sites. Basically we provide them with MP3 files and they tweak them to fit a variety of phones, both MP3 and Polyphonic MIDI as well.

We then use their tools to build a download tool into our website design. Not bad, we hope to use them soon.

Monday, August 01, 2005

What the Google?

Okay, we're done with our Google 30 Day Challenge... And in 30 days we went from 34th on the list to 5th!

We're not exactly sure how it happened, but here's a list of what we did to increase our search engine position in such a short time:

1. Blogging - We created our blogs and used them to link to our own site. The tought was that the more pages pointing to our owm site (, the more interested Google might be in us. From what we hear, Google really wants to deliver the most relevant results to their users. If many people are linking to a site it must be good right? Riiight... ;)

2. MoBlog - Similar to blogging, we used our moblog ( to link back to our site.

3. META Tags - We added relevant meta descriptions and keywords to each of our pages. Yes, each page has it's own unique meta tags. Also the tags were generated so that they matched words that were already on the page in html.

4. Site Content - We didn't really change anything here, but we did notice that the pages Google found and listed higher were the pages that had multiple references to Seven2. For us that is our news page. We list all of our press releases in order on a single html page. There are 38 references to Seven2 on that page. It looks like loading it up definately helps too. I'd just keep it relevant.

We'll keep on tracking, there is more to come. I hope we can stay on the first page of Google.